THE BUILDERS: SARAH TRAHERN

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

		TOP 20: TAYLOR TIME A record that's breaking records (4/24a) Check It Out Now VMAs BEAMING BACK TO THE BIG APPLE Getting back to where they once belonged (4/24a) Check It Out Now THE COUNT: ALL THE DESERT'S A STAGE Jon Wayne is rolling over in his grave. (4/24a) Check It Out Now A CHORUS OF PRAISE: IVORS 2024 NOMS Action across the pond (4/24a) Check It Out Now GONE COUNTRY: HOUSE LIPMAN INVESTS IN WESTERN WEAR The full Monte (4/24a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

Music City

THE BUILDERS: SARAH TRAHERN

7/6/17

CEO, Country Music Association

FROM YOUR PERSPECTIVE, WHAT ARE THE MOST SIGNIFICANT SHIFTS IN THE NASHVILLE LANDSCAPE?
I see a twofold shift in the Nashville landscape: The increasing popularity of the country music genre and the visibility of Nashville as not only a U.S. tourist attraction, but its continued evolution as an international destination.

WHAT IS THE ASSOCIATION DOING TO ADJUST TO IT?
These shifts implore us to continue focusing on scalability with our events and initiatives while engaging a more diverse, global audience.