TUMA'S OFFICIAL @ YOUTUBE

As we reported back in March, former Spotify playlister Tuma Basa has joined YouTube as Director of Urban Music.

Basa will "lead activities that draw on his deep industry connections and expertise in programming to increase our engagement with the urban music community, artists and consumers," according to the company.

YouTube Head of Music Lyor Cohen was busy jacking the algo and unable to comment.

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TUMA'S OFFICIAL @ YOUTUBE

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