Kanye West and Lil Pump's video for "I Love It" (G.O.O.D./Def Jam-Warner Bros.) scored the biggest-ever global debut for a hip-hop video on YouTube, generating over 76m views in its first week and surpassing the record set by Childish Gambino's "This is America."
The viral video, co-directed by West and executive-produced by Spike Jonze, has spawned an #ILoveItChallenge on social media, memes and a James Corden spoof.
The song topped our Streaming Songs chart for the week and has topped the Apple Music and Spotify domestic and global charts all week.
MUSIC REVENUE TOPPED $17B IN 2023: RIAA
Streaming subscriptions lead the charge. (3/27a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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