River House Artists has upped Zebb Luster to the newly created role of VP/GM.

Effective immediately, Luster will be responsible for assisting Founder/CEO Lynn Oliver-Cline in label services and overseeing the RHA’s artist development, management and publishing roster.

As RHA’s first hire in 2017, Luster joined the company as a Publishing Manager before being promoted to Creative Director/A&R in 2019.

Having helped inked songwriters like Nicolette Hayford, Driver Williams, Drew Parker, Jordan Rowe, Neil Medleyand more, RHA’s roster also includes Luke Combs, Ray Fulcher, Jameson Rodgers, Southerland and Billy Strings, among others.

“I am so grateful to find an executive like Zebb who is as passionate about River House and our amazing artists and writers as I am. He not only super serves them, but is there for our young and talented team every day as well. Thank you, Zebb, for believing,” said Oliver-Cline.

“I owe everything to Lynn Oliver-Cline because she saw something in me early on and gave me an unmatched opportunity to learn and grow,” added Luster. “Being at River House has been a dream come true for me and I can’t wait to see what the future has in store.”

Originally from Fort Myers, Fla., Luster moved to Nashville in 2015, where he started the lifestyle and apparel brand YNOT, which morphed into the songwriters round, YNOT Wednesday.

Photo Credit: Acacia Evans