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Warner Music Nashville has restructured its radio team to reflect the ever-changing landscape of country radio.
SVP Radio Kristen Williams leads the effort that will create a two-pronged structure within her department. The model will supplement the traditional geographic method to securing airplay with a newly designed account-focused approach.
“With an added emphasis on a national approach, the radio department will be able to super-serve radio on all levels while being focused, creative and nimble with the music and new artists we bring to the marketplace,” said Williams.
As part of the restructuring, Anna Cage has been upped to VP, Radio. She will oversee the WEA, WAR and WMN teams, each of which will have three regional managers and designated coordinators. Stephanie Hagerty will be promoted to National Director, Radio for the WEA team, while Michael Chase will continue to lead the WAR team as National Director. Williams and Cage continue to seek qualified applicants for the role of National Director, Radio for the WMN team.
Additionally, the department will add a radio-specific analyst to gather and interpret key data to provide more digestible data to support radio promo efforts across the roster.
VP of Radio Tom Martens will transition to the newly created role of VP, Radio Accounts. He will manage three directors, each of whom will oversee relationships with radio chains. The accounts team will work on both securing airplay and curating marketing opportunities. Lou Ramirez will be upped to Director, Radio Accounts, while James Marsh moves to Director, Radio Accounts and Shari Roth transitions to Director, Radio Accounts.
“Adding this critical resource to the radio department further emphasizes our commitment to radio by delivering them transparent and effective data,” said EVP/GM Ben Kline.
“We pride ourselves on being early to identify where the industry is going and taking the steps to meet it there, added WMN Chairman/CEO John Esposito. “Thanks to the expertise, leadership and passion of Kristen Williams, we have designed a targeted approach to meeting the needs of artists and partners at every level.”