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HITS LIST, YUP
IMAX version available (8/12a)
SURPRISE MEGAN DROP—"LET'S RUN THIS LAST ONE UP"
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Music City
WMN GETS IMMERSIVE AT NIGHTSCAPE
6/27/22

Warner Music Nashville recently took over Nightscape during CMA Fest for the first-of-its-kind artist and fan event with Cole Swindell, Ingrid Andress, Zac Brown Band and Morgan Evans.

Offering fans a multi-sensory experience with 360-degree projection mapping, spatial audio, custom menus and more, the immersive events were tailored to each artists’ specific visions. 

As part of the events, fans were treated to a neon honky-tonk inspired by Swindell’s Stereotype, urban landscapes and a field of golden mustard plants for Andress’ upcoming album, Good People, mountain vistas and midwestern corn fields representing some of Brown’s favorite places, as well as jungle scenery and tropical sunsets for Evans’ performance, plus more.

“Being the first record company to utilize this technology on a large scale is exciting. Fans are continually expecting new experiences and ways to engage with their favorite artists, and we are always going to lead that charge,” said WMN Co-President Ben Kline.

“We are constantly looking for a unique way to expose our artists and their music and Nightscape provided that opportunity at CMA Fest this year,” added WMN EVP, Artist Development Shane Tarleton. “It was a perfect marriage of our creative team working alongside the folks at Nightscape to customize the environment for each of the four artist events.”

Seen just before showing off their Boot Scootin’ Boogie moves are WMN’s Tori Mason, Cris Patrick Sabatini, Cris Lacy, Swindell, Kline, Tom Martens, Anna Cage, Tarleton and Justin Luffman