NEAR TRUTHS:
BELLA EPOQUE

TikTok influencer and new pop phenom Bella Poarch has had a terrific YouTube and Spotify run of late with “Build a Bitch.” The track is now Top 25 at Spotify Global and Top 30 U.S, with nearly 105m YouTube views. Could the Warner diva become the first major TikTok figure to truly cross over to mass-appeal traditional media—where brand values increase exponentially—and at the same time provide a huge win for Aaron Bay-Schuck and Tom Corson?

TAGS: Aaron Bay-Schuck | Tom Corson | Bella Poarch

BELLA'S "BITCHIN" FIRST WEEK

WARNER MUSIC MINES AN AFRICAN GEM

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		ATLANTIC UNVEILS NEW LEADERSHIP STRUCTURE The Elliot era begins. (9/24a) Check It Out Now DICKON STAINER TO HEAD UMG U.K. Changing of the guard (9/24a) Check It Out Now CALL MY AGENT: SAMANTHA KIRBY YOH The latest in a series of live-exec trading cards (9/27a) Check It Out Now TOP 20: FUTURISTIC Score one for hip-hop. (9/26a) Check It Out Now NADEL MOVES FROM ELEKTRA TO WARNER MUSIC NASHVILLE WMG reorg hits Music City. (9/24a) Check It Out Now
		THE GRAMMY SHORT LIST Who's already a lock? COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. ALL THE WAY LIVE The players, the tours, the enormous beers.

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NEAR TRUTHS: BELLA EPOQUE

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NEAR TRUTHS:
BELLA EPOQUE