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COLUMBIA PROMOTES WHITE-MASON

Columbia Records has promoted Victoria White-Mason to vice president of marketing, in which capacity she will continue to oversee major campaigns for artists such as Beyoncé, Rosaliá, Pharrell and Baby Keem.

She will report to marketing EVPs Jay Schumer and Erika Alfredson.

“It has been impressive to see what Victoria has accomplished in her time at Columbia,” said Alfredson and Schumer as one. “She is strategic, creative and well-respected amongst her Columbia colleagues, as well as among the artists and managers with whom she collaborates. Vic’s continued leadership is a great asset, and we are excited to see her continue to flourish at Columbia.”

As Senior Director of Marketing, where she led major campaigns for artists such as Baby Keem, Lil Tjay, John Legend, Joey Bada$$ and others. She previously held positions at United Masters, the RIAA and Sony Music’s Global Digital Business.

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