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MIDNIGHTS "MASTERMIND" AND TAY'S TIKTOK LOTTERY

Republic's Taylor Swift is leaning into TikTok teases—the natural-born marketing genius has revealed the first title of a song from her upcoming album, Midnights, via lottery.

Track #13 was the winning ball; Tay divulged that its title is "Mastermind."

With the arrival of Midnights less than a month away, Swift has rolled out multiple vinyl options and a Target exclusive with three bonus tracks. 

Since making her surprise album announcement at the MTV VMAs on 8/28, she's not only leveraged TikTok to market Midnights but hit the film-festival circuit to promote the long-form video for "All Too Well"—which won the VMA for Video of the Year and is reportedly eligible for an Oscar nomination in the Best Live Action Short category—and on Tuesday accepted the Songwriter of the Decade prize at the Nashville Songwriters Association International Songwriter Awards. Clearly, the world remains Tay's oyster.

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