CMA REVAMPS MEMBERSHIP TIERS

The Country Music Association has introduced a new membership structure, offering four tiers to prospective and current industry personnel.

They are:

• Student, for high school or college students at least 16 years of age
• Industry, for current and prospective industry professionals who don’t work the majority of their time in country music
• Professional, for those who work primarily in country music
• Lifetime, for individuals who've received formal industry recognition

“As part of our strategic planning, every few years we take a deeper look at CMA’s operations to ensure we're set up for success,” said CMA CEO Sarah Trahern. “In looking specifically at CMA membership, we saw the need to not only create growth opportunities with our industry’s future in mind but ensure that our organization and what we offer remains relevant. It’s important that our business recognizes why CMA exists and how we can be instrumental in the genre’s success and the success of each and every individual with an investment or interest in country music.”

CMA has also redesigned its member website; it will feature on-demand educational videos and other member-focused content, an events calendar including special CMA programming, opportunities to connect with fellow CMA members and information about engaging further with CMA.

“We truly understand the value of listening,” said CMA Industry Relations & Philanthropy SVP Tiffany Kerns. “We cannot assume we know what our members want. What excites me most is seeing how feedback from those in country music and even industry professionals working in other genres has directly influenced what CMA membership has become. We recognize the importance of wrapping our arms around people even before they step foot in our industry, and we intend to support them throughout their careers.”