OLDER DEMO DRIVES STREAMING

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OLDER DEMO DRIVES STREAMING

5/6/20

Folks over the age of 55 are the fastest growing group to subscribe to music streaming services in the U.K., according to research from the Entertainment Retailers Association. In February, the age group counted for 2.3m streamers—up 90% year-on-year.

ERA’s report estimates that 1.1m more over-55 listeners used music subscription services in February compared with the same time period last year.

Among new streamers in February, over 55s counted for 39% share. Of the total number of streamers, over 55s represented a 12.8% share. The second fastest growing group was 45- to 54-year-olds, growing 29.5% to take a 20.7% share of new streamers with 588k, and 14.2% of all streamers (2.58m).