Amazon Music will deliver the first ever livestream of the Ivor Awards ceremony from London, covering the ceremony, red carpet and a performance by Fellowship of The Ivors Academy honoree Sting.

Presented on Amazon Music’s Twitch channel by +44 Podcast hosts Zeze Millz and Sideman, as well as radio DJ Zach Sang, the livestream starts at 6:30am ET on 5/18, right about the time East Coasters are prepping their scones and clotted cream. Coverage will include performances from RAYE and Matilda Mann, and a pre-Ivors edition of The Zach Sang Show featuring a performance and chat with Amazon Music Breakthrough UK Artist to Watch 2023, Henry Moodie.

The pre-show stream will also include highlights from an Amazon Music panel discussion “50 Years of Hip Hop,” recorded earlier in the week as a part of the Ivors Week activity.

As part of the activity around the multi-year global deal between Amazon Music and The Ivors, Mann, Moodie and Kurt Vile will each release new Amazon Original tracks on 5/18.

Laura Lukanz, head of Music Industry, U.K., Australia & New Zealand at Amazon Music, said, “The work of The Ivors Academy is truly valued and we’re so pleased we’re able to collaborate with them by celebrating songwriters and their craft globally, bringing iconic and emerging music creators to the forefront through our amplifications of the awards.

“The Ivors are such a special event that have typically been behind closed doors so we’re thrilled to be able to shine a deserving light on it by bringing it to more audiences than ever before through this inaugural livestream including special performances from Sting, RAYE, Matilda Mann and Henry Moodie.”

In addition to recognizing songwriting achievements at the 5/18 ceremony, Amazon Music will integrate this year’s Rising Star Award nominees into their global developing artist program, Breakthrough.