BMLG has tapped Rachel Burleson as its director of streaming.

She arrives from the Big Machine Records imprint where she worked as project manager for a roster that includes Tim McGraw, Carly Pearce and Jackson Dean, among others.

“Since joining Big Machine, Rachel’s talent, knowledge, drive and attention to detail have been invaluable,” said BMR’s GM Clay Hunnicutt. “This next step as Director of Streaming puts her in the right place at the right time to continue to grow our entire artist line up.”

“With her close working relationships between Big Machine’s artist roster and internal teams, we have full confidence she’ll excel in her new role,” added BMLG’s EVP, Label Operations, Mike Rittberg.

The Belmont University alum’s prior stops also include Creative Nation and internships with Sony Music Nashville, KP Entertainment and Activist Artist Management (formerly ROAR).

“It’s been an honor to work with the Big Machine team for the past few years,” shared Burleson. “I’m excited for the opportunity to continue serving our artists in my new role and helping them connect with listeners across streaming platforms.”