UMG Nashville has upped Stephanie Alexa to svp of finance & operations and Gary Keffer to vp of strategic marketing.

With 18+ years of music biz experience, Alexa spent the past five with UMGN as vp of finance & operations. In her new role, she continues to analyze operations and processes, as well as oversee forecasting and royalty reporting. Prior to UMGN, she served as vp of finance & licensing administration at ATO Records.

“During her time with UMG Nashville, Stephanie has transformed the finance department to become an even more instrumental part of the company,” said UMGN EVP & COO, Mike Harris. “We are very happy to give Stephanie this well-deserved promotion.”

Keffer, who leads the branding team in finding opportunities and connections between UMGN artists, brands, partners and audiences, brings 20+ years of marketing experience to the role. Before joining UMGN, Keffer served as director, media & partnerships at Remington Arms Company.

“Gary has been an integral part of the brands team for the last seven years and I’m thrilled to continue to watch him lead and grow this team in his new role,” added UMGN EVP of Marketing, Lori Christian. “His expertise and attention to detail have ensured that our partners and artists are always supported for success.”