UMG Nashville (UMGN) has upped Vipin Reddy to VP of Streaming. Reddy, who has been part of the label group’s streaming team since 2018, now leads the department. In his new role, he'll oversee all DSP relationships as well as audio and video streaming strategy for all UMGN artists globally.

Prior to joining UMGN, Reddy was part of the UMG global streaming marketing team, leading to strong relationships with UMGN streaming partners. More recently, he was point on UMGN artist strategy with Apple Music and Pandora.

“From the day he joined the company, Vipin has been an integral part of the streaming team,” UMGN EVP/COO Mike Harris said. “His deep knowledge of the streaming business has been vital to UMG Nashville’s success."

UMGN consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville and Mercury Nashville. The combined rosters include Alan Jackson, Brad Paisley, Carrie Underwood, Chris Stapleton, Keith Urban, Luke Bryan and Kacey Musgraves, among many others. Vipin is Reddy.