UMG Nashville has appointed David Friedman to the newly created position of VP of promotion and strategy. In his new role, he'll oversee all strategic elements of the label’s promotion operation.

Friedman comes with more than 25 years of experience, including a stint at MCA Nashville. He's been with UMG Nashville since 2015.

"Over the past year, the UMGN promotion department has evolved, and having someone with David’s vast experience running point on our overall radio strategy makes the department stronger,” UMG Nashville EVP & COO Mike Harris said. “Having his expertise at the center is a natural fit, and I’m really excited for David and to see where he can take this new role.”

Friedman added, "UMG has been my home for 8+ years and I’m looking forward to working with all four of our iconic imprints in plotting a course for the future."

Meanwhile, our future is looking as bleak as ever.