In addition to the songs, the iTunes Deluxe version boasts more than 25 minutes of documentary footage.
Lead single "Love Never Felt So Good," co-written by Jackson and Paul Anka, also appears in a new version featuring guest vocalist Justin Timberlake. The track—which debuted on the 5/1 iHeartRadio Music Awards with an Usher-led dance routine—was serviced to Top 40, Rhythm and other radio formats earlier this month; a video featuring Timberlake mixed in with footage of the late megastar is due to premiere. A remix by renowned house DJ Fedde Le Grand is due next week.
"Love" scored more than 33 adds at Pop radio, led by Radio Disney, WKTU and KMVQ, as well as 40 adds each at Urban and Urban AC, with major markets leading. Stories are brewing at Rhythm, Hot AC and AC. iHeartRadio played the song once an hour and SiriusXM launched an MJ "pop-up station" on 5/12.All six formats offered "win it before you can buy it" opportunities.
The Xscape rollout is marked by the first-ever One Sony music campaign, with all company platforms promoting the album.
Among the TV components: a 5/4 CBS Sunday Morning segment; a weeklong Ellen promotion that saw the TV host dancing to a new Xscape track every day; an appearance by Reid on Entertainment Tonight; a Jeep commercial spotlighting the single (now playing in our Rumor Mill) that debuted during the NBA playoffs last week and will appear on numerous high-profile broadcasts; a Dancing With the Stars routine to "Love Never Felt So Good on 5/12; a street-date Today Show piece; a Timbaland segment on 106 & Park and a 5/18 Billboard Music Awards setpiece featuring an MJ hologram.
Another first is a joint MTV-Twitter program called Amplify, which kicked off 5/8 and showcases four performances from the Jackson vault on the two platforms.
With 1.3 million Twitter followers, 73m Facebook likes and a VEVO channel that’s attracted 1.5 billion views and 1.7m subscribers, meanwhile, the chatter among Jackson fans on social and other online channels has naturally been feverish. Listening parties in NYC and L.A. helped raise the temperature among "superfans" and reviewers.
L.A. Times critic Randall Roberts wrote that Xscape “feels shockingly vital … [Jackson’s] spirit rushes into the present with revived energy.”
These are but a few highlights of an effort that demonstrates the enduring power of an icon over whom death clearly has no dominion.
THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL
That's what friends are for. (5/1a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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