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Thursday, August 17, 2000

BECG CORPORATE MAKES
FRANK CHIEF FLACK

by

yes

Sarfeld Brought In To Deal With Unruly Trade Hacks

Frank "And Beans" Sarfeld has been named Senior VP and Chief Communications Officer forBertelsmann eCommerce Group.

Sarfeld will be responsible for BeCG's global corporate communications strategy, will direct BeCG's global corporate communications from the company's offices in Hamburg, Germany and New York and refuse all collect calls from HITS.

"As we continue to build the leading global e-community, content and commerce network across all technologies and platforms, Frank's experience and innovation will be invaluable," said BeCG President/CEOAndreas Schmidt. "Now will you please tell jason olim',390,400);">jason olim',390,400);">Jason Olim I can't get him tickets for the Scorpions reunion in Hamburg next month?"

Sarfeld formerly served as Director of Corporate Communications for AOL Europe, where Schmidt was President/CEO.

BeCG was established earlier this year to build Bertelsmann's global community and commerce network across all technologies and platforms and to smuggle Volkswagen bugs into the U.S.

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