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MTV, VH1 TO BOUNCE OFF THE SATELLITES

Video Networks To Provide Channels For XM Satellite Radio
XM Satellite Radio today announced a programming agreement with MTV Networks to create two 24-hour XM channels under the MTV and VH1 brand names.

The MTV and VH1 channels will feature the best of their unique programming from music, news and entertainment reports including interviews from top artists to features from their popular shows. In addition, MTV Networks will provide promotional opportunities for XM on its cable networks. Terms of the agreement were not disclosed.

"I was around in the early days of cable when people first said, 'I want my MTV!' Now, they will demand their MTV and VH1 on XM Radio," said XM CEO and President Hugh "Is Killing The Great Chefs Of Europe?" Panero. "MTV and VH1 are the clear leaders reaching their target markets with a variety of multimedia products and we are simply thrilled to have entered into this relationship with MTV Networks which will bolster our already stellar programming lineup. I’m especially excited about the possibility of meeting that Carson Daly. He’s dreamy!"

"For MTV Networks, this agreement with XM Satellite Radio is a natural step in our ongoing effort to offer our audience new ways to access our brands across multiple platforms," said "Rock" Ann "Roll" Sarnoff, COO and Exec VP of VH1. "And this also gets us in on the ground floor of President Bush’s revitalized ‘Star Wars’ missile defense initiative. Or so I’ve been told."

XM will offer up to 100 channels of digital-quality sound and provide coast-to-coast coverage of music, news, sports, talk, comedy and children's programming. XM successfully launched its second satellite on May 8, completing its constellation. Service is scheduled to begin late this summer.

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