THEY LOVE LOVATO

Demi Lovato will have the week's top debut with her Here We Go Again album, with a total that should hit between 110-120k, but she could well lose out in the race for #1 on the HITS Album chart to Michael Jackson, whose Number Ones is currently seeing increased numbers at several accounts, thanks to a fresh round of physical product from Sony, part of the company's worldwide outlay of 15.5 million albums. See, the old machine can crank up pretty good if there's a reason to.

19/Jive/JLG's Idol winner Jordin Sparks returns with her sophomore album, Battlefield, which should do between 45-50k, good enough for a Top 10 debut.

Veteran Canadian rockers Our Lady Peace, on their own label through WMG's Independent Label Group, is looking at first-week sales between 10-15k

The market was down 7% vs. last week, down 9% vs. same week last year and still down 14% year-to-date.

Can another pop music superstar please drop dead suddenly? Pretty puhleeeze....