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With placement in Target and Best Buy circulars, Eminem’s Recovery, off just 15% this week, is in the early lead, but the outcome is still very much in doubt.

ROSS A DON DEAL?

Def Jam/IDJ Rapper Rick Ross Takes Dead Aim on Eminem for Close Race
Eminem’s four-play may well be about to end.

The hip-hop superstar’s four straight weeks at #1 with his Shady/Aftermath/ Interscope album Recovery is being threatened this week by Def Jam/IDJ Miami rapper Rick Ross, whose Teflon Don is on target to do between 170-180k in sales.

With placement in Target and Best Buy circulars, Eminem’s Recovery, off just 15% this week, is in the early lead, but the outcome is still very much in doubt.

That’s according to one-day sales reports from those retailers whose doors are still open and air conditioners whirring. As Springsteen puts it, “Is anybody alive out there?”

Next highest debut is A&M’s Sheryl Crow roots blues album, 100 Miles from Memphis, which will enter the charts with 45-50k in first-week sales.

Walt Disney’s Jonas Brothers Jonas L.A. album, the soundtrack to their TV series, should do around 35-40k.

Finally, Razor & Tie’s cottage industry, the 18th edition of Kidz Bop Kids, will bow with between 35-40k

The market was flat vs. last week, down 23% vs. same week last year (still in the throes of Michael-mania) and remains down 12% year to date.

Wonder what Mel Gibson would have to say about that.

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