Sia

A CAREER TAKES WIG: Next week's likely #1 by Monkeypuzzle/RCA's Sia is a major artist-development coup by Team Nipper, as label chiefs Peter Edge and Tom Corson realize this distinctive artist's vision with their marketing plan and Joe Riccitelli delivers "Chandelier" at radio, in coordination with Jonathan Daniel's Crush management team. (We've been blasting a few other key tracks from Sia's 1000 Forms of Fear around the office, notably "Big Girls Cry" and "Eye of the Needle," but more about them later.) "She’s everybody’s favorite artist that never made it into the mainstream—an amazing songwriter," Edge told us recently. "Now she’s put her craft into writing her own record, and is breaking." This is a mass-appeal breakthrough by an artist who's followed a fascinating career path—penning hits for Beyoncé, Katy Perry, Rihanna and other superstars, and the priceless "Breathe," among many others—and is conquering the Pop world without revealing her face. (7/9p)