box office

YOUR WEEKEND BOX OFFICE: Divergent bowed with an impressive $56m this weekend; although it didn’t hit a Hunger Games-like peak, the latest dystopian YA adaptation looks set to do boffo biz, thanks to better-than-average gender and age distribution in audience and strong word of mouth. The #2 debut, Muppets Most Wanted, wasn’t felt strongly by audiences. Meanwhile, the Top 5’s other new release, Christian drama God’s Not Dead, appears to be a surprise hit.

1. Divergent Lionsgate $56m 3,936/$14,228 avg. (debut)
2. Muppets Most Wanted Buena Vista $16.5m 3,194/$5,170 avg. (debut)
3. Mr. Peabody & Sherman Fox $11.7m (-46%) 3,607/$3,244 avg. (week 3)
4. 300: Rise of an Empire Warner Bros. $8.6m (-55%) 3,085/$2,809 (week 3)
5. God’s Not Dead Freestyle $8.5m 780/$10,979 avg. (debut)

Fundamentalists were quick to find scriptural reasons for God's Not Dead’s initial success; meanwhile, the $13k per-screen average achieved by The Grand Budapest Hotel (#7 this week with $6.7m) has fueled widespread belief in Wes Anderson’s divinity. (3/24a)

BACK TO RUMOR MILL

		NEAR TRUTHS: CENTERS OF GRAVITY Eilish enters a powerful new creative chapter. (5/6a) Check It Out Now ON THE COVER: TAYLOR SWIFT Sorry, Tay, but we had to do it. (5/6a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/6a) Check It Out Now LATEST SCORES: KENDRICK VS. DRAKE Multiple lead changes in this playoff game. (5/6a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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