Azoff MSG gets 50% stake in Pop2Life

IRVING ADDS MORE POP: Azoff MSG Entertainment (AMSGE) has purchased a 50% stake in experiential marketing/music agency Pop2Life (P2L), the New York-based firm that created the huge spinning LP atop the AMSGE-owned, refurbished Forum in L.A. The goal, according to today's announcement, is to provide "a one-stop shop for brands and artists looking for new ways to reach fans through powerful social experiences, stunts" and other branded promotions. AMGSE Chairman/CEO Irving Azoff called the deal "another key acquisition" for his company "in the marketing and branding space." P2L founder/CEO Eric Murphy, for his part, declared, "To be a part of Irving Azoff's next game-changing venture is honestly the best possible scenario for Pop2Life. I can't wait to start working on our skyscraper-sized Joe Walsh." P2L has helped tout events for iHeartRadio, HGTV, Luke Bryan, AMC's series Hell on Wheels and Michael Bublé, among others. (3/10p)

BACK TO RUMOR MILL

		NEAR TRUTHS: CENTERS OF GRAVITY Eilish enters a powerful new creative chapter. (5/6a) Check It Out Now ON THE COVER: TAYLOR SWIFT Sorry, Tay, but we had to do it. (5/6a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/6a) Check It Out Now LATEST SCORES: KENDRICK VS. DRAKE Multiple lead changes in this playoff game. (5/6a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

Azoff MSG gets 50% stake in Pop2Life

Modal