Lorde marketing stunt

LICK MY DECALS OFF, BABY: Here’s a driver’s eye view of the 405 South at rush hour this morning. OK, we made that up. We told you on Friday that ads featuring the cover art and release date—that would be today—for Lorde's full-length debut, Pure Heroine would show up on the back windshields of cars in the L.A. area over the weekend in a clever marketing gambit dreamed up by Lava and Adverts4Autos. The above pic was shot Saturday at Joe's Parking Lot downtown, where the unveiling took place. (9/30a)

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		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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Lorde marketing stunt

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