Lorde Pure Heroine/Adverts4Autos

IS SHE EVEN OLD ENOUGH TO DRIVE? Lava has teamed up with Adverts4Autos to create an unusual marketing campaign: Ads featuring the cover art and release date for Lorde's full-length debut, Pure Heroine (due 9/30 on Lava/Republic), will be placed on the back windshields of cars in the L.A. area, to be driven around by Lorde fans, who will thus help spread the word (while also receiving some monetary compensation). The unveiling of the first cars will be tomorrow (9/28) at Joe's Parking Lot downtown at 11:30am. And if you see a car with a decal of Lava founder/head Jason Flom's face on it, it's probably not Chris Anokute's car. (9/27p)

BACK TO RUMOR MILL

		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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Lorde Pure Heroine/Adverts4Autos

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