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Dash Two item

DASH FOR THE CASH: Media-buying agency MULTI media has switched to a new moniker: Dash Two Inc. The L.A.-based firm, which lists UMG, Live Nation and Mad Decent ("Harlem Shake") among its clients, has unveiled online reporting tool RUDI, which enables clients to view the results of their ads and other content in real time. Founder Gino Sesto, a trained pilot, notes that the company's new name comes from pilot lingo for the second plane in a formation. Of course, around here the term implies a particular urgency for the men's room. (5/28p)

NEAR TRUTHS:
CENTERS OF GRAVITY
Eilish enters a powerful new creative chapter. (5/6a)
ON THE COVER:
TAYLOR SWIFT
Sorry, Tay, but we had to do it. (5/6a)
HITS LIST: HANGIN' OUT
With extra relish (5/6a)
LATEST SCORES: KENDRICK VS. DRAKE
Multiple lead changes in this playoff game. (5/6a)
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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