IB advance: Lyor and licensing

LICENSE TO ILL: Advancing a provocative topic in I.B. Bad’s latest column, one of the big debates inside WMG between Lyor Cohen and Stephen Cooper that exemplifies the struggle between the suits and the rainmakers in many companies is the licensing issue. The suits see the licensing of tracks as as a big profit center, while rainmakers see the potential TV commercial or movie trailer as a marketing tool that can drive other media, radio and record sales for new and developing artists. See Alex Clare and fun. for recent wildly successful examples of the strategy. (10/8a)

BACK TO RUMOR MILL

		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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IB advance: Lyor and licensing

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