X MARKS ITS SOCIAL MEDIA SPOT: Despite the fact Fox’s season two premiere of The X Factor failed to attract as many viewers as NBC’s The Voice (see Rumor Mill item below), it did top that show in one category: social media. Simon Cowell’s music competition managed to generate an all-time record 1.4 million viewer comments on Facebook and Twitter, according to Mashable.com. In comparison, The Voice’s Monday debut spawned 202k social media posts, while last year’s X Factor premiere grabbed 190k, with this year’s number representing a 624% growth. Second-highest is ABC Family's Pretty Little Liars episode in June, which sparked 890k social media responses. (9/13p)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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