Alt-Pop Xover

BABY YOU CAN DRIVE MY CAR: Gotye’s smash, which has hit #1 at Top 40, is the second Alternative record to cross to Pop so far in 2012, following Fun.’s recent chart-topper, and after Foster the People kicked open the door a year ago. While the conventional wisdom is that the Alt-Pop crossover phenomenon is cyclical in nature, the current iteration of the trend may really have legs, fueled in part by timely exposure via TV commercials, a gambit that has to be considered an integral part of modern-day promotion campaigns. Fun. broke off of a Chevy Sonic spot that debuted during the Super Bowl, while M83—now Top 5 Alternative and threatening to break wide open thanks to a Victoria’s Secret campaign—and Neon Trees, currently being seen and heard in a spot for the Buick Verano, could be the next records to cross in a big way. (4/18a)

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		HITS LIST BLASTS OFF Space is the place for Tay. (4/26a) Check It Out Now SONG STREAMS: SWIFT SETS STREAMING RECORD What did you expect? (4/26a) Check It Out Now SPRING BREAKOUTS: THESE HEATERS ARE STILL HOT Who's Boomin who. (4/26a) Check It Out Now SONG REVENUE: “SWEET” SMELLS OF SUCCESS Life after "Church" (4/26a) Check It Out Now STAGECOACH: SETS TO SEE AND PLACES TO BE Saddle up, cowboys and cowgirls. (4/26a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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Alt-Pop Xover

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