MDNA sets record for second-week drop

THE HARDER THEY FALL: Madonna's MDNA now holds the record for the largest second-week percentage sales drop for a # 1-debuting album since SoundScan began tracking sales in 1991, the bible reports, falling from 359k to 48k. That surpasses the record set by Lady Gaga's Born This Way when it fell 84.27% in its second week on the chart last June. The two albums have something in common: Born This Way's first week was amplified by Amazon MP3's 99-cent sale price for two days, while MDNA's debut was bolstered by sales gained from a concert ticket/album promotion as well as preorders from iTunes. It's worth noting that that that the iTunes preorders were dramatically front-loaded because the album was offered at a special price during Super Bowl weekend. But look on the bright side: Madge’s new album has sold more in its first two weeks than the previous Hard Candy, 407k to 374.5k. (4/11a)

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MDNA sets record for second-week drop

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