Add Cherrytree: Gaga setup

GETTING GAGA GOING: The piece, which notes that Kierszenbaum’s office is right next to Jimmy Iovine’s, points out the little-known fact that the Cherrytree team oversaw the artistic direction of Lady Gaga’s The Fame and The Fame Monster, with Kierszenbaum producing and co-writing four songs on her debut under the rther inelegant pseudonym Cherry Cherry Boom Boom. "She definitely harnessed the Cherrytree network to break,” he says of Lady Gaga. “That's why she was on Cherrytree. [It was] not only my A&R, but [our] lifestyle marketing." Cherrytree, he points out, cooked up Transmission Gagavision, a 40-part, weekly Internet series that bowed in June 2008 to introduce Gaga to a still-unsuspecting world. (6/29a)

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Add Cherrytree: Gaga setup

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