UMGD launches Groovetown Vinyl

DOWNLOADING VINYL: UMGD has announced the launch of Groovetown Vinyl, an online storefront offering hybrid analog/digital packages combining high-quality vinyl and “lossless” FLAC files. “In recent years, there’s been a revolution in sound quality, and consumers are clamoring for the richest experience from their audio collection,” stated UMGD SVP Marketing & Product Development Mitch Rotter. “Music fans have fallen in love all over again with the vinyl experience, from the packaging to the distinctive sound to the collectability, and the FLAC file provides the ease of digital listening without any of the sacrifice that normally accompanies digitally compressed audio files. Groovetown’s quality audio products will satisfy all types of consumers—the audiophile, the technologist, and the true music aficionado.” As an introductory offer, purchasers of bundled FLAC and vinyl products will receive a 15% discount and free shipping on transactions over $50. They can also enter a sweepstakes to win a vinyl starter collection consisting of a copy of every LP available on the site. This promo will run until April 19. (4/6a)