Eminem in Super Bowl spot

ICE TEA BABY: FROM 40 TO EARL GREY: Eminem is the third high-profile musical figure to throw down for a Super Bowl commercial, joining the odd couple of Ozzy Osbourne and Justin Bieber, who’ve joined forces to shill for Best Buy. The caveat in this case is that Slim Shady will appear not as flesh and blood but as a Claymation figure in the spot, which reportedly cost over $1 million. It’s for Lipton…so why didn’t they go after Ice T…or Vanilla Ice, for that matter? (2/1a)

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Eminem in Super Bowl spot

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