Jersey Shore Breaks MTV Records

SHORE THING: Last night’s Jersey Shore season two premiere on MTV was the #1 cable telecast of 2010 for persons 12-34, breaking series records with a 5.1 rating and 5.3 million total viewers. The telecast marked MTV’s best season premiere rating in more than seven years (since the season two launch of The Osbournes in Nov. 2002). The rating for the premiere was up 292% over Jersey Shore’s season one debut in Dec. 2009, and up 96% over season one average. The total viewership of 5.3 million for the season two premiere represented an increase of 280% over the season one debut of 1.4 million viewers, and 96% vs the season one average. Maybe Snooki was worth the raise in salary after all. (7/30p)

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		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now JAMES KING: THE HITS INTERVIEW (PART ONE) London calling (5/2a) Check It Out Now TOP 20: IT’S STILL TAYLOR’S WORLD Large and in charge (5/2a) Check It Out Now THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL That's what friends are for. (5/1a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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Jersey Shore Breaks MTV Records

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