New Pittman Start-Up

THE WOW FACTOR: Ex AOL-Time Warner honcho Bob Pittman, the man credited with spawning MTV, is slated to launch his new digital venture, PureWow.com, at the end of the summer. Pittman's partners on the site, which will target the crossover between Gen X and Baby Boomer females, include Whoopi Goldberg, Lesley Stahl, Candice Bergen and Lily Tomlin. Pittman has brought on former Goldman Sachs banker Ryan Harwood to lead the way for the editorial team of women, with a big party to mark the kickoff after Fashion Week in September. (6/15a)

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New Pittman Start-Up

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