Amy Doyle at SXSW

AMY TV: MTV EVP of Music and Talent Amy Doyle gave a presentation at SXSW over the weekend on the network’s continued efforts to expose audiences to new artists on multiple platforms in new, creative ways. And a glimpse into Snooki’s hair tips. The panel also featured MTV head of Creative Music Integration Joe Cuello and Matt McCartie of the band Theft. The highlights included a discussion of such MTV initiatives as Rock Band Network and PUSH (“Play Until Someone Hears”) as well as digital programs Unplugged and $5 Cover. For a full recap, go to the MTV Newsroom Blog here. (3/22p)

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Amy Doyle at SXSW

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