FALL OUT BOY'S PRICING PLAY

Strategic Pricing During Christmas Prompted Sales Windfall

With their American Beauty/American Psycho on the verge of a big #1 (likely 200k) chart bow tomorrow, DCD2/Island's Fall Out Boy appears to have benefited significantly from strategic online pricing.

According to inside sources, the band prompted some 90k in digital pre-orders when American was priced at $7.99 during the Christmas season through its 1/20 release as an incentive to pre-order; the price moved up to $9.99 upon streeting, after which, these sources say, it moved about 40k digital copies.

BACK TO RUMOR MILL

		NEAR TRUTHS: INCOMPARABLE Taylor world is an ecosystem. (5/7a) Check It Out Now JENNIFER KNOEPFLE: THE HITS INTERVIEW A publishing all-star tells her story. (5/7a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/7a) Check It Out Now BEEF BRINGS LAMAR BACK TO SPOTLIGHT No longer keeping his diss-tance. (5/7a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

FALL OUT BOY'S PRICING PLAY

Modal