Quantcast
RUMOR MILL
Back to Rumor Mill >
Monday, April 6, 2015

QUEEN BEY, RIHANNA TIDAL "EXCLUSIVES" GO WIDE

How Can Exclusives Stay Exclusive?

Over the weekend, Jay Z's new streaming site, Tidal, posted a pretty big exclusive: the lovely ballad "Die With You," performed by Beyonce for hubby Jay in honor of their seventh wedding anniversary. Meanwhile, Rihanna released the song "American Oxygen" on the site after it debuted as a March Madness sync on TBS. But the songs were soon everywhere, notably multiple illicit YouTube clips, illustrating the game of anti-piracy whack-a-mole Tidal and other sites will face.

While Sony (which of course owns Bey's label, Columbia) has been vigilantly issuing takedown orders on "Die With You" in the wake of all this unauthorized dissemination, observers from around the Internet have wondered aloud what this means for Tidal and others offering "windowed" content. If every exclusive becomes widely available in mere minutes, how much of a benefit is exclusivity?

On the other hand, the weekend kerfuffle brought lots of free PR for the site and the songs.

How will all this drama affect the next chapter of the streaming saga? Stay tuned.

 
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/29a)
Check It Out Now
TAY RACKS UP STATS, OBLITERATES RECORDS
What did you expect? (4/29a)
Check It Out Now
HIPGNOSIS BOARD APPROVES UPPED BLACKSTONE BID
Let's make a deal. (4/29a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
Another triumph for the master marketer (4/29a)
Check It Out Now
CLIVE CHATS CLIVE, CARNEGIE HALL TRIBUTE AND MORE
The ageless one is feted. (4/29a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions