THE BIEBER
HAS LANDED
After fantastic success with Skrillex and Diplo's Jack U collaboration "Where Are U Now"—currently sitting just outside the Top 5 at Top 40 radio—global superstar Justin Bieber drops his brand new single, featuring smoothed-out tropical-flavored house beats (also produced by Skrillex) called "What Do You Mean," via Apple Music this morning.
The song took over the #1 spot at iTunes within minutes of its global release, and the single is playing on iHeartRadio’s 800+ stations across the U.S. every hour on the hour today. The arrival of "What Do You Mean" caps a hugely successful viral 30 day social media campaign on Instagram and Twitter, garnering over a 100 million impressions. We've seen the random Power of Bieber on social media when he made "John Ivey" the #1 global trend on Twitter during the recent iHeartRadio Music Summit, purely to demonstrate a point to the KIIS-FM PD.
This is the first single from Bieber's fourth studio album, due 11/13 on RBMG/Def Jam. He'll perform the single for the first time this Sunday at the 32nd annual MTV VMAs.
