VMA RATINGS: THE
UPS AND DOWNS

MTV’s VMAs reached 9.8 million viewers on all Viacom networks, down from 10.3m on all simulcasts last year.

But while TV viewership declined, the show’s social impact grew substantially. The VMAs inspired some 21.4 million tweets, way up from 12.6m last year, achieving some 676m impressions. That’s a bigger Twitter footprint (tweetprint?) than any event except the Super Bowl.

Kanye West’s sprawling speech was the most tweeted-about moment, prompting nearly a quarter-million tweets after announcing his intention to run for President. “Listen to the kids, bruh,” future-President Yeezy proclaimed. Those kids may not want to pay for cable, but they still seem to wanna tune in—and talk about it.

BACK TO RUMOR MILL

		HITS LIST BLASTS OFF Space is the place for Tay. (4/26a) Check It Out Now SONG STREAMS: SWIFT SETS STREAMING RECORD What did you expect? (4/26a) Check It Out Now SPRING BREAKOUTS: THESE HEATERS ARE STILL HOT Who's Boomin who. (4/26a) Check It Out Now SONG REVENUE: “SWEET” SMELLS OF SUCCESS Life after "Church" (4/26a) Check It Out Now STAGECOACH: SETS TO SEE AND PLACES TO BE Saddle up, cowboys and cowgirls. (4/26a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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VMA RATINGS: THE UPS AND DOWNS

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VMA RATINGS: THE
UPS AND DOWNS