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RBMG/Def Jam's Justin Bieber just became the first artist in Vevo history to surpass 10b collective views. And 4b of those views were earned since September, which is around the time he started churning out Purpose-related material.

JB, Katy Perry and Taylor Swift are currently the only artists to have two videos with more than 1b views, but with 886m views, the Biebs' video for "What Do You Mean" looks poised to give him his third soon.

He may have to wait a while for more views, though, considering that all of America has lost their hearing, thanks to the squealing produced by the North American leg of his Purpose World Tour. He just wrapped three nights in L.A. and will play Vegas' MGM Grand tomorrow (3/25).

BACK TO RUMOR MILL

		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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NUMBERS TO
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