SONY/ATV OPENING DORR FOR JEEP

Sony/ATV has partnered with Jeep and USA Basketball for the third annual Summer of Jeep campaign, which highlights the pubco's writer/artist Morgan Dorr (Best of Friends/BMG). Dorr's "4x4ever," penned especially for Jeep in its 75th anniversary, was heard during the Super Bowl and is now part of three new TV spots, two of which star USA Basketball Men's National Team finalist Paul George.

The #MyJeepStory social campaign, which kicked off around the Super Bowl, invites fans to get in on the act; the Detroit giant's social pages and dedicated microsite offer more info.

Said Sony/ATV EVP, Worldwide Head of Advertising Film & TV Brian Monaco, “We at Sony/ATV are proud to extend our winning relationship with Jeep after we initially created for them the custom track '4x4ever' for what became the most Shazamed Super Bowl commercial of 2016. It is a real endorsement of Jeep’s faith in us as their music partner that we have now had the opportunity to make three brand new versions of this hugely popular track. Now, where are the seat warmers in this thing?"

When the summer games begin, Sony/ATV chief Marty Bandier will light the Olympic torch with his Cohiba.

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SONY/ATV OPENING DORR FOR JEEP

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