ADDIS ASCENDS

Red Bull Records has tapped Katie Robinson Addis as its new Global Head of Marketing. Based in L.A., she will report to label GM Joe Calitri, while focusing on branding and the digital marketplace and all the opportunities it has to offer, as well as D2C strategies and much more.

Addis joined the Red Bull team in February, following 10+ years in the industry, including time as a marketing executive at Interscope/Geffen/A&M, where she oversaw projects for an array of acts, such as The 1975 and Madonna.

She's also worked closely with Bruno Mars, twenty one pilots, Paramore, Fun. and Panic! At the Disco, among others.

Shanah Tovah, Katie. We hope the new year brings you more disco than panic.

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ADDIS ASCENDS

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