KID STUFF

Alex Da Kid: Grammy-winning producer. Songwriter. Label head/publisher/entrepreneur. And now artist, as evidenced by his new KidinaKorner/RCA single, "Not Easy" f/X Ambassadors, Elle King and Wiz Khalifa. The beguiling track, written by Alex with Sam Harris, Casey Harris, Adam Levin, King and Wiz, is out now via all DSPs. Check out the lyric video below.

"By definition, my role as a producer is always collaborative," Alex says. "I knew that when I put out my first single as an artist, I'd want to collaborate with an unexpected combination of amazing talent, so Wiz, Elle, and X Ambassadors were perfect. We each brought very different perspectives and life experience to the song and the subject of heartbreak, which is what I think makes the track work so well."

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