DEF JAM DELIVERS DESIIGNER 10M @ SXSW

The Def Jam crew threw a hype BBQ at SXSW last week called the Def Jam Direct Deposit Live showcase, and took time out during the party to celebrate 10m singles sold by breakout star Desiigner. Seen trying to spot a real panda in Austin are (l-r) GOOD Music/Desiigner management's Steven Victor, manager Zana Ray, Def Jam EVP Chris Atlas, Desiigner, Def Jam EVP/GM Faisel Durrani and SVP Marketing Rob Caiaffa. Later, Steve Bartels emerged from a giant bottle of Shiner Bock.