"HUMBLE" BRAGGING

Kendrick Lamar's "Humble" is his biggest single yet, and has had one of the biggest streaming weeks for any song, ever. The track will amass 32-33 million streams in its first week (it's #1 U.S. and #3 global at Spotify and the #1 track at Apple Music), and somewhere in the neighborhood of 120k sales, for a likely SPS of 325-340k (it's currently #3 at iTunes). All of which bodes extremely well for the respected rapper's forthcoming TDE/Interscope full-length, due 4/14.