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KATY UNGUARDED
A BIG HIT

The numbers are in on last week’s Katy Perry Witness livestream, and they’re mind-blowing. During the four days, the unscripted, unfiltered real-time documentary was viewed by 49 million people, MTV News reports.

The story compares that staggering total to that of Perry’s "Bon Appétit" video, which has been viewed 169m times in the four weeks it’s has been up on YouTube, noting that “If you break that down on a day-by-day scale, the Witness livestream did pretty damn well.” In other words, MTV wants you to do the math.

Here’s something else to compare the stat to: Game 7 of the NBA Finals drew 25m, the biggest audience for the telecast since 1998.

In another indication of Katy’s ability to connect on a massive scale, early this morning, she became the first person to reach 100m Twitter followers. A member since 2009, Katy has posted more than 8k tweets, the most popular of which was “IF ONE DIRECTION DOESN'T PERFORM ON THE VMA'S I AM GONNA JUMP OFF THIS LEDGE,” which received 132k re-tweets.

To celebrate, Twitter unveiled this emoji:

UMG AND TIKTOK
WORK IT OUT
The kerfuffle is in the past. (5/2a)
LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL
A breakdown from the boss (5/2a)
HITS LIST: HANGIN' OUT
With extra relish (5/3a)
LIVE NATION POSTS (ANOTHER) RECORD QUARTER
More butts in seats than ever before. (5/3a)
A POST-WALLEN AFFAIR
A dynamic duo, y'all (5/3a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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