"MI GENTE" BLOWS UP

We predicted a while back that "Mi Gente" from J Balvin & Willy William (Universal Latin) would be the next Spanish-language track after "Despacito" to hit the stratosphere, and just four weeks after its release the song is #1 on both Spotify's Global Top 50 chart and at Shazam. It's currently #34 at iTunes.

Balvin's Energia Tour kicks off in September.

The infectious, dance-heavy video for "Mi Gente"—which set a record for debut views of a Latin music video with 15m views in 24 hours and has earned some 256m views to date—appears below. It underscores why the song has achieved such traction worldwide.

BACK TO RUMOR MILL

		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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"MI GENTE" BLOWS UP

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