SHORE FIRE OPENS L.A. OFFICE

Shore Fire Media, the Brooklyn-based music PR firm, is expanding into Los Angeles, opening an office on the Miracle Mile. Ally Norton will be running the store.

"Los Angeles has been a second home to many of our staff of late as our West Coast work and roster have grown,'' Shore Fire President Marilyn Laverty said.

The new office is in the Desmond building at 5514 Wilshire Blvd. Shorefire opened a Nashville office in 2013.

Norton has been with Shore Fire since 2015 and she has handled campaigns for Melissa Etheridge, Margaret Glaspy, Lee Ann Womack and others.

Shore Fire selected the Miracle Mile location to ensure a sufficient distance from the HITS offices across town.

BACK TO RUMOR MILL

		UMG AND TIKTOK WORK IT OUT The kerfuffle is in the past. (5/2a) Check It Out Now LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL A breakdown from the boss (5/2a) Check It Out Now HITS LIST: HANGIN' OUT With extra relish (5/3a) Check It Out Now LIVE NATION POSTS (ANOTHER) RECORD QUARTER More butts in seats than ever before. (5/3a) Check It Out Now A POST-WALLEN AFFAIR A dynamic duo, y'all (5/3a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

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SHORE FIRE OPENS L.A. OFFICE

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